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Corporate identity and visual communication

To sharpen and modernize its communication strategy when promoting incoming tourism, MICE sector and its cultural events, the LCTO has launched its brand new visual design during a presentation in the cultural centre “Tramsschapp” in Luxembourg on February 1st, 2012. 

 

Press release about the LCTO's new corporate identity, 1.2.2012, Luxembourg



Video clip about the new corporate identity of the Luxembourg City Tourist Office

 

 


However, even before, throughout its 80 years old history, the Luxembourg City Tourist Office has paid particular attention to its visual communication. In so doing, it has left an indelible mark on its touristic and cultural identity.

This pdf sums up the main actions conducted in this respect from the mid-1970s until 1.2.2012, date on which the ongoing corporate design has been officially introduced.











 

 

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